What are they?
Master Classes were created in direct response to views expressed by the AFCI membership. In developing the program, the AFCI staff surveyed member commissions and worked with an education committee and the Board of Directors to determine what film commissioners wanted to study. The most-often requested topics included marketing principles, economic impact and reporting, business and leadership training and in-depth study of the production industry. The courses are written and taught by experts in the subject areas. Once a Master Class is completed, the participant will receive a Certificate of Mastery in that area of specialty.
Who should take it?
The Master Classes are designed for those who have worked extensively in the industry and are interested in advanced educational opportunities. Although it is permissible to take one or more of these classes, those in the Certified Film Commissioner Program must complete all four classes to be considered for Certification.
What's involved?
Each of these one-day courses will be offered in conjunction with a major AFCI event such as Berlin, Locations Trade Show, Cineposium and other venues worldwide as announced.
What courses are required?
Master Class - Marketing For Film Commissioners
Marketing for Film Commissions will show you how to develop a marketing program that will most effectively sell your jurisdiction. Marketing has become increasingly important for film commissioners and experienced faculty will cover essential topics such as advertising strategies, building public relations campaigns, budgeting and best practices for allocation of marketing funds, tracking results and successful sales tactics and strategies.
Master Class - The Film Commissioner As Economic Developer
The Film Commissioner as Economic Developer takes a professional look at established economic development techniques, including ways to assess and develop key business relationships to create community value and the use of ED tools and resources that will help you to achieve greater success. Group activities will demonstrate how to handle economic impact data, create effective reports, and ways in which you can use economic information for grant and proposal writing. You’ll also discuss and evaluate incentive programs and strategize what’s right for your jurisdiction.
Leadership For Film Commissioners
As film commissions, you set the gold standard for leadership in the film industry. Every day, your work touches many different types of individuals in the entertainment world, and you must be able to develop and implement various skills and strategies that encourage positive behavior. This course will provide an examination of various leadership skills with an emphasis on promoting effective and efficient ways to improve film commission operations and performance. Topics include: Effective leadership styles, negotiations for Film Commissioners; problem solving and conflict resolution, interpersonal skills, and industry ethics.
Advanced Studies in Filmmaking
Understanding how films are created, made and distributed is an important aspect of being a film commissioner. While you may never be in a position to create, shoot or distribute a film, your understanding of the process will help those production representatives you work with every week. This course will take a look at the most important aspects of film making. Topics include: Finding and using material, working with writers, raising financing, getting a green light, shooting a movie, post production, distribution and marketing, and the future of the industry as it relates to technology.
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