Course Descriptions

 

Film Studies: Drones
5 CFC Points (NEW Course - not part of bundle)

Unmanned Aerial Vehicles, commonly referred to as Drones, can dramatically change the way Film & Television productions are created on location. For film commissioners, drones are likely to complicate your role in terms of regulation and balancing the needs and expectations of both production and the public you serve.

In this module, we will explain the mechanics of drone photography, address the issues surrounding the use of this technology, and take a look at the regulations for commercial use of these devices in the United States and several other countries.

Member Price: $50
Non-Member Price: $100
 

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Film Commission Fundamentals

Film Commission Fundamentals (FCF) is an interactive online course providing valuable information and training to individuals involved with film commissions in any capacity. Paid participants will be tested and, if successful, will be deemed graduates of the course. Only FCF graduates can register for Film Commission Professional or any AFCI University course. Anyone who has not taken FCF prior to 2007 MUST complete this online course before taking Film Commission Professional. This course is now available in English and Spanish.

Who Should Take It?

This course is an introduction and orientation to film commission work and is required of anyone who plans to take advanced AFCI courses. It should be taken by every staff member employed in a film commission and will also be useful for government officials, local film liaisons, and others associated with on-location filming. Because it is an online course, it is available at any time. Film Commission Fundamentals and Film Commission Professional must be completed by at least one employee of each AFCI Member Commission seeking Full Membership with AFCI.

What will you learn?

Film Commission Fundamentals will give the participant an overview of all aspects of film commission work. Topics of study include film commission operations, marketing your jurisdiction, an overview of economic development, film incentives programs, scouting, location photography, plus working with production and clients and within the local jurisdiction. Graduates of the course will gain an understanding of the skills required of every film commission staff member, and the way in which film commissions can successfully interact with the production community and their jurisdictions.

What's Involved?

You can register for this course on the AFCI website at any time. The course will take approximately eight hours to complete, and you will have 30 days from the time of registration fee payment to complete the course. Each chapter of the course is followed by a short quiz which you must answer correctly before you can proceed to the next chapter. When you have completed all the chapters, you will be awarded a certificate of completion for the course and will be eligible to take Film Commission Professional if you would like additional training or your office is seeking Full Membership with the AFCI. 

 

Member Price: $195
Non-Member Price: $295

 

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Film Commission Professional

Film Commission Professional is an online course building on the information presented in Film Commission Fundamentals by providing more in-depth information on several of the most important elements involved in film commission work. Each section of course content was developed by a professional in the field. This course is now available in English and Spanish.

Who should take it?

This course must be taken by a member of a commission seeking full membership in the AFCI, as completion of this course and Film Commission Fundamentals is required for AFCI membership. The course is also designed for those interested in acquiring more knowledge about film commission work, particularly those who aspire to a career as a film commission staff member. Finally, anyone who wishes to enroll in the AFCI Certified Film Commissioner Program must first complete Film Commission Professional unless he/she can demonstrate successful completion of Film Commission Fundamentals prior to 2007.

What will you learn?

Course participants will explore important topics in greater depth including the business aspects of film production, effective marketing techniques, economic development impact and reporting, and the importance of alliances and partnerships such as working with crew, guilds, unions, and economic development officials.

 

Member Price: $195
Non-Member Price: $295

 

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Master Classes

Master Classes were created in direct response to feedback from the AFCI membership. In developing the program, the AFCI staff surveyed member commissions and worked with an education committee and the AFCI Board of Directors to determine what film commissioners wanted to study. Frequently requested topics included marketing principles, economic impact and reporting, business and leadership training, and in-depth study of the production industry. The courses are written and taught by experts in these and other subject areas. Once a Master Class is completed, the participant will receive a Certificate of Mastery for the respective specialty. 

Who should take Master Classes?

Master Classes are designed for professionals who have worked extensively in the industry and are interested in advanced educational opportunities. Although it is permissible to take one or more of these classes, Certified Film Commissioner Program graduates must complete all four Master Classes.

What are the Prerequisites for Master Classes?

Individuals interested in Master Classes must demonstrate successful completion of Film Commission Fundamentals and Film Commission Professional.

Master Class - Management for Film Commissioners

Visit any bookstore and you will notice that there is no shortage of books on leadership and management. Leadership and management skills are essential to the success of any organization, whether it is a private business, public entity, or nonprofit organization. Film Commission offices are no different.  Save $50 by enrolling in all 5 modules at once! 

  • Introduction to Management - 5 CFC Points

    When most people think of management they think of dealing with the day to day issues of employees, managing workflow in a office and generally doing day to day office work. While a film commissioner does all of these things, they also have some other factors that play into the management of their office and their program.

Member Price: $50

Non-Member Price: $100

 

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  • Structure of a Film Commission - 5 CFC Points

    How an organization is structured dictates much of how it operates, how decisions are made, how funding is obtained and used and what rules the organization has to follow.  Film Commission offices are no different.  Around the world, film commission offices are structured in many different ways, each with their own challenges. In this module, we will explore the different film commission structures and the uniqueness of operating under each structure.

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  • Identifying and Managing Stakeholders - 5 CFC Points

    A film commission office is about relationships: building them, managing them, and effectively using them to produce results.  These relationships are key to the success and sustainability of a film commission office. In this class we will explore the different stakeholders that a film commission office works with and look at the potential tension points between these groups.

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Non-Member Price: $100

 

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  • Management Skills - 5 CFC Points

    As the manager of a film commission office that are many skills that you will need to be successful.  Some of them are covered in the other modules in this series.  However, we have also identified three specific skills that are important to your success in a film commission office.  Mediation, strategic planning and public speaking are skills that you will use on a regular basis and are things that should be learned and reviewed continually.

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Non-Member Price: $100

 

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  • Funding and Budgeting - 5 CFC Points

    For many people, dealing with the funding and budgeting of a film commission office is one of their least favorite parts of the job.  As film commissioners, we want to be able to focus on our work with production companies, not worry about how we are going to pay the staff or find the funds for our programs.  Unfortunately, it’s a fact of life.  A strong film commissioner is not only versed in the world of film production, but also has a keen business sense and understands the ins and outs of funding and budgeting.  How funding comes in, how it is tracked and how it is reported will vary greatly depending upon whether the film commission is government based or an independent not for profit, and in which part of the world.  Regardless, it is essential to understand the basics.   This course looks at the six basic steps of getting, managing and reporting your funding.

Member Price: $50

Non-Member Price: $100

 

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Master Class - Economic Development for Film Commissioners

 

The Film Commissioner as Economic Developer takes a professional look at established economic development techniques, including ways to assess and develop key business relationships to create community value and maximize economic development tools and resources to achieve better results. Group activities will demonstrate how to handle economic impact data, create effective reports, and apply economic information for grant and proposal writing. Participants will also discuss and evaluate incentive programs and strategize what's right for a jurisdiction.  Save $50 by enrolling in all 5 modules at once! 

  • Film Industry as an Economic Engine - 5 CFC Points

    The global film industry continues to grow and in 2013 revenue from filmed entertainment reached $88 billion (US dollars).  Trying to put an economic value on such an industry is difficult as such factors as post production, television distribution, the global DVD market and electronic distribution and others need to be taken into account. Film commissions are economic development offices with an extremely targeted market. Film and media production is a new industry for many communities and ironically for some, has been born during a major economic downturn. Film and media can and often do represent a new economic engine and a welcome diversification of a given jurisdiction’s economy.

    Member Price: $50
    Non-Member Price: $100

     

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  • Film Tourism - 5 CFC Points

    While Film Tourism is hardly new, it has reached new levels of interest with an estimated 100 million tourists seeking to visit film location sites per year.  Just as the viewing public creates emotional attachments to characters as well as the actors that play those characters, they also become enamored with the “place” where their favorite story enfolds. Every country, region, state, province, city, town has or can have an image - a branded identity, a personality – and that image has an economic value.  You could say locations depicted in popular films and television series are the ultimate 'product placement'.  Film Tourism is already expanding beyond its most typical and organic forms, creating even more opportunities for film commissions, tourism departments, tour operators and destination marketing organizations, worldwide.

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    Non-Member Price: $100

     

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  • Workforce Development - 5 CFC Points

    What skills does your local workforce already have? What additional training might they need to bridge the gaps between their existing experience and the actual, specialized needs of the industry? What can you do to link the skills available in your area to the needs of the production industry? Once you’ve started asking yourself these questions, you’ve started the process towards honing your skills as a workforce development professional. You may not have considered workforce development as a key component of your film commission role. However, if you believe that your role is to contribute towards economic activity in your area, it makes sense to ensure that as many local workers and businesses as possible can partake in the economic activity that arises from your efforts.

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    Non-Member Price: $100

     

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  • Developing Incentive Programs - 5 CFC Points

    Once upon a time, it was possible to market a film destination based on the beauty of your locations, the depth and quality of your film infrastructure and your charming, persuasive personality. Those days are largely gone. Today, there’s rarely a phone call you’ll receive that does not open with the words: “What incentives do you offer?” How you answer that question can determine how successful you are in attracting in production to your area. So what ARE Film Incentives? How do they work? Why are they necessary? What will you need to do in order to build a competitive film incentive program in your area?

     

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Non-Member Price: $100
 

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  • Economic Impact Assessment - 5 CFC Points

    The primary goal for many film commissions is to bring jobs and economic benefits to their communities through the production of film, video, television and media projects. One of the challenges film commissions face is how to demonstrate the specific impact – or value – that the industry has to a community. This is a complicated job for everyone involved. The primary challenge is the transitory nature of the business: a production comes and goes from a region in a relatively short period of time, and it’s often impossible to capture all of the information needed for an economic impact report. However, there are ways to make a reasonably accurate assessment of the impact of the industry in your area.

     

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Non-Member Price: $100
 

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Master Class - Advanced Studies in Filmmaking

Understanding how films are envisioned, made, and distributed is an important aspect of being a successful film commissioner. This course will examine topics such as finding and using material, working with writers, raising financing, getting a green light, shooting a movie, post production, distribution and marketing, and the future of the industry as it relates to technology -- all from the prespective of the producer. Save $50 by enrolling in all 7 modules at once!

  • Literary Material - 5 CFC Points

    Every movie starts with a story, but that story can come to a producer in a variety of ways. This module focusses on finding, deveolping and setting up literary material for use in a movie. Chapters include what to look for in a 'spec' screenplay, how to determine who owns the rights, how to adapt other forms of literature, dealing with historical works, and finally -- making the pitch.

Member Price: $50
Non-Member Price: $100

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  • Working with Writers - 5 CFC Points

    As a film commissioner, you are likely to have interactions with local writers who ask for your support. For most of us, it is not possible (or ethical) to broker a deal for a writer with a producer or director, but we may find that it is appropriate to assist a local writer with the many obstacles he or she will inevitably face. This module provides information the Writers Guild of America, dealing with agents and mangers, refining a screenplay, and protecting the rights of a writer.

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Non-Member Price: $100

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  • Raising Financing - 5 CFC Points

    While every film commissioner works to support their local film community, few have the resources to fund the productions entirely themselves. This module may help you advise a filmmaker on how to create a proper film budget, where to find financing, and the relative merits of going with one or multiple forms of financing.

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  • Getting a Greenlight - 5 CFC Points

    In the midsts of raising the funds for a movie the producer also has to start building the filmmaking team. This module addresses all of the pre-production tasks, starting with hiring the director, cast and additional key positions, assembling the crew, anticipating production problems, and keeping everyone happy.

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  • Shooting the Movie - 5 CFC Points

    Production is the one part of the filmmaking process with which film commissioners are the most familiar, given the reality of the services commissions provide. Therefore, this segment contains certain key issues and strategies that keep productions focused, successful, on budget and on schedule -- the basic goals of every production.

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  • Post-production - 5 CFC Points

    Upon completion of principal photography, the project enters by far the longest and one of the more critical aspects of filmmaking: post-production. This module discusses cutting the movie, adding additional sound, special effects and digital effects (CGI).

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  • Distribution and Marketing - 5 CFC Points

    There are more ways than ever to get a movie seen by someone, but it's harder than ever to stand out in the crowd. This module addresses the producer's challenge of selling the completed movie, the merits of film festivals, and the tasks of advertising, marketing and publicizing the movie.

    Member Price: $50
    Non-Member Price: $100
     

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  • Drones - 5 CFC Points (NEW Course - not part of bundle)

    Unmanned Aerial Vehicles, commonly referred to as Drones, can dramatically change the way Film & Television productions are created on location. For film commissioners, drones are likely to complicate your role in terms of regulation and balancing the needs and expectations of both production and the public you serve.
    In this module, we will explain the mechanics of drone photography, address the issues surrounding the use of this technology, and take a look at the regulations for commercial use of these devices in the United States and several other countries.

    Member Price: $50
    Non-Member Price: $100
     

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Master Class - Marketing for Film Commissioners

 

Marketing has become increasingly essential for film commissioners; this course will guide participants through the process of developing a marketing program to effectively promote a jurisdiction. Seasoned faculty will cover essential topics such as advertising strategies, building public relations campaigns, budgeting and best practices for allocation of marketing funds, tracking results, and successful sales tactics and strategies. Save $50 by enrolling in all 5 modules at once!

  • Developing a Marketing Plan - 5 CFC Points

    The marketing plan is probably the most important document a film commission possesses. A systematic marketing planning process consists of five logical steps: analyzing the situation, setting market goals and objectives, identifying target markets, creating and action plan, and evaluating those efforts.

    Member Price: $50
    Non-Member Price: $100
     

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  • Advertising Your Jurisdiction - 5 CFC Points

    This module is all about developing an advertising program, with a focurs on integrated marketing communications (IMC). It begins with branding your jurisdiction, then creating effective messages, developing sales promotions, identifying partners and opportunities for joint promotions.

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  • The Use of Public Relations - 5 CFC Points

    Public relations (PR) includes all the activities that an organization uses to maintain or improve its relationship with other organizations or individuals. The module discusses the roles and functions of public relations, some popular techniques, and includes a chapter on film tourism opportunities that may enhance your PR opportunities.

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  • Online Marketing - 5 CFC Points

    The Internet can be used by film commissions to perform five key functions: direct e- mail marketing, advertising, providing information, interactive location choices, customer service and relationship marketing, and marketing research. This module includes basic information about social networking.

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  • Direct Marketing and Personal Selling - 5 CFC Points

    Direct marketing and personal selling are crucial to film commissions' marketing strategies. Direct marketing encompasses direct mail, telemarketing, Internet and direct response television. Personal selling incorporates one-on-one campaigns such as trade show and film festival promotions and locating and maintaining individual customers. This chapter also deals with the objectives of personal selling, the sales process, sales management and the importance of word of mouth in attracting customers and retaining them.

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