Program

2011 Conference Guide Now Available

Day One – Leadership  and Your Strategic Future

Keynote Lecture & Presentation By Greg Orme
STRATEGIC LEADERSHIP 

Greg Orme will look at the dynamic relationship between leadership and organizational strategy development. As we all know, the commercial and creative interests of our partners and clients can be far apart, and represent the yin and yang of our creative industry. Where does good strategy and leadership come from? How important is self-awareness and the engagement of people in your daily business? The focus of this presentation and ensuing discussion will be on case studies that “bring to life” the definitions of leadership and strategy, and which demonstrate excellent stratagems and examples. 

                                                                                                                                Follow Greg @gregoryorme  

 

Keynote Lecture and Presentation by Frank Hannigan
AN EXPLORATION OF SOCIAL MEDIA

Everyone is talking about the “Social Revolution” and the impact of Social Media. It is about building relationships with your community, local organisations, agencies, the production companies, your residents, locations, and services.  It is about letting them know – even in the smallest detail, about who you are and what you do.  Ask yourselves, do they know who you are and what you do or do you simply rely on local and national press coverage?  Case studies, success stories and examples will be used.

Frank will give you an understanding of the potential of Social Media. For those of you who don’t know how to use it, or are nervous about using it, this session will, give you the confidence to start using it immediately and also effectively. Frank’s sessions will cover:

  • How can a film commission integrate social media into their work to build and strengthen their relationships?
  • What are the benefits? The risks?
  • Is it effective for a film commission to spend money/resources on Social Media?
  • How do you target your audience?  Can you target or is it completely random?
  • ROI – is there such a thing as ROI with social media and if so how do you measure it? 

 

                                                                           Follow Frank @frankhannigan  

 

Day Two: Sustainability: Today’s Business, Tomorrow’s Possibilities

Keynote Lecture and Presentation by Artur Bobovnicky

Commissions, these days have to become more sustainable. But, how do you become more sustainable when your budgets have been cut, the community doesn’t see the benefits of what you do, the locations are resistant, and green practice seems like a luxury?

Strategically, choices and questions surrounding sustainable practice should be considered at all levels of the work any commission does.  You have to plan and you have to build partnerships. Artur Bobovnicky will give the keynote speech on Sustainability and offer you possible alternatives on what you could be thinking about and what you should consider when creating your strategic policy. 

Artur Bobovnický is a Managing Partner at international consulting house IMP Consulting. Before coming to IMP he was Managing Director of several companies, e.g. national investment promotion agency SARIO (under his guidance DELL, Samsung Electronics and Peugeout Citroen made major decisions to invest in Slovakia) and in EuroTel Bratislava (first mobile operator in Slovakia, later T-Mobile. Under his guidance EuroTel made the fastest launch of GSM service in Europe).  Recently he is focusing on strategic aspects of tourism development on local, regional and national level (Slovak national strategy 2010-2013, Bratislava strategy 2009-2012, Short city breaks in Belgrade 2010-2011….).

 

 

Making a Difference With Green Initiatives

The AFCI is committed to environmental sustainabilityand once again, we will be looking at the on-going global debate .

How will you embrace the “green revolution” and how can you measure the ongoing impact of film making on the environment. How will you encourage and support any production to adopt green practices without going over budget or delaying their schedule, and how do those pressures vary depending on the type of production?

This year we will also look at how you can work with, and benefit, your local community to support sustainable production.

Speakers:

  • Catherine Puiseux, CSR Director, TF1
  • Harvey Edgington, The National Trust (Film London “Green” Consultant)
  • Francois-Pier Pelinard-Lambert, Director, Documentary Films, and Assistant Editor, Film Français Magazine (Moderator)
  • Yalun Wang, Europe Manager, Taipei Film Commission
  • TBA, U.S. Studio

Additional panellists will be announced

 

 

Heritage Locations and Film Making

In line with the theme of sustainability and partnerships, this session will specifically look at Heritage locations and how the production community and film commissions themselves can create a positive working relationship to the benefit of all the partners.

Description: https://us1.admin.mailchimp.com/_ssl/proxy.php?u=http%3A%2F%2Fgallery.mailchimp.com%2F73a42ea047fb5a0d3427c643a%2Fimages%2FSeine.jpg
The Banks of the River Seine between Pont de Sully and Pont d’Iéna and their surroundings are an UNESCO World Heritage Site.

Historically, many historic locations have resisted or expressed concern about allowing production units to work within their properties. Models and codes of best practice have been introduced to overcome initial resistance. Locations and Commissions have introduced a process of mutual agreement and understanding.

The discussion will focus upon issues that can arise, when promoting these types of locations to the production community, and the benefits of allowing the productions to work.  It will also explore the broader opportunities that exist beyond filming for both the production and the historic location, and  look at how this might add value.

Speakers:

Additional panellists will be announced

 

 

Creating and Enhancing Partnerships For A Strategic Future

“Working in partnership” is a phrase we are all familiar with. But , partnerships cannot simply be created;  to endure they have to be effective, they have to be nurtured and they are reciprocal, working for both you and the partner.What are the benefits of these relationships in terms of sustainability?

This key session will address the necessity of partnerships, of creating them, establishing a mutual relationship of effectiveness and support, ideas about how you can nurture those relationships, and the benefits of having a partnership in place for all of the involved stakeholder groups. Equally it will explore the idea of partnerships that work cooperatively rather than competitively, when it comes to attracting productions.

Speakers:

Additional panellists will be announced

 

 

How Would You Handle It?

This year, “How Would You Handle It?” will be global and we’ll introduce contemporary and current issues and areas of concern. Members from around the world will be asked to share their questions and concerns, and provide answers and solutions to problems. Topics will include:

  • The impact of force majeure occurrences
  • The potential impact of the new studios being created – in some cases as brands - around the world
  • The effects of the fluctuations of currencies on film production
  • Digital games production
  • Crowd funding
  • New distribution methods

Moderators:

 

 

Film Tourism: Case Studies for Success

This session will specifically look at Film Tourism and how the production community and film commissions, can create a positive working relationship for the benefit of all the partners.

 

 

But how easy is it to make the case?

Film Commissions are in a strong position. They are usually the first to know the production is coming to the area, and they know long before anyone else does. This is a unique relationship and it is a serious consideration that should be taken into account when putting together any strategic plan. 

The benefits of an image on a screen, in terms of visitor numbers, are now universally well recognised. An image on a screen can attract a visitor to your country or town, but how do you measure it?

In the past, the consultant’s figures have varied wildly and the work they undertook was seen to be fairly short term and static, a snapshot of a particular situation, ,with an element of guess work involved. The research often provided more questions than answers.

  • How reliable are the figures, and is it easier if you are a city rather than a town?
  • Is a tent pole movie much more productive in terms of secondary spend, or can a TV series do better in the long term?
  • Are those territories with incentives always going to benefit from large amounts of film related tourism?

Many commissioners have expressed the view that the benefits of an increase in visitor numbers are of limited use to them in terms of any reflected increase in resources. Too often the resources are invested in the visitor/tourist offices, rather than in the commissions.

This session on Film Tourism will discuss how it might be possible to measure an increase in visitor numbers as a result of a production that is more accurate and that can be evidenced. It will also look at other ways you can demonstrate the positive effect of attracting productions and increasing visitor numbers as a result of film-related activity.

Speakers:

 Additional panellists will be announced

 

Register for AFCI Cineposium 2011 in Enghiens Les Bains, on Eventbrite

 

 

Opening Reception

To celebrate the launch of the AFCI Cineposium 2011, a silent movies night with live music will be offered, followed by a cocktail overlooking the lake of Enghien on the Pergola Nova of the Hotel. Local guests and hosts will join you as you enjoy this spectacular evening.

                

 

Renaissance Party

(Optional, Free Event)
Ile De France, Chateau of Ecouen in partnership with Conseil General du Val d’Oise have arranged for a Renaissance party in the sumptuous Chateau of Ecouen located 20 minutes away from Enghien les Baines. You will enjoy a private tour with food and cocktails of the Chateau at night with music of the Renaissance. Transportation will be provided. Additional details will be provided 3 weeks prior to Cineposium and you will need to pre-register for this event at that time.



Closing Reception

A gala Closing Reception will be held in one of the ceremonial rooms of the Hôtel de Ville of Paris (City Hall), lavishly decorated for this special occasion. This building serves multiple functions, housing the local administration, the Mayor of Paris, and is also a venue for larger receptions. The Closing Reception will afford  the opportunity to network one last time, enjoy appetizers and champagne, and say thank you. Local guests and representatives will join us at the Closing Reception.
 

 

 

AFCI Cineposium 2011 sponsors